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Branding & Guidelines
See how our brand is used.

Our Logo

The Evolve logo comes in two types.

Logotype
Use as much as you can.
Glyph
Use in UI with small space.

Logo Colors

Each use of the Evolve logo has its corresponding color.

Evolve Blue
Use as much as you can.
White
Use on dark or image backgrounds.
Cool Grey
Use sparingly.

Brand Colors

Our brand colors represent the language and flow of Evolve.

Evolve Blue
#4e84c4
RGB 78,132,196
CMYK 71,42,0,0
White
#ffffff
RGB 255,255,255
CMYK 0,0,0,0
Mist
#e9ebf1
RGB 233,235,241
CMYK 7,5,2,0
Cool Grey
#647c93
RGB 100,124,147
CMYK 64,49,41,11
Dark Cool Grey
#3b4754
RGB 59,71,84
CMYK 77,63,49,35

Logotype Clearspace

When using our logotype, use at least a glyph's worth of space between the logo and its neighboring elements.

The typeface is 1/2 of the glyph height, and is 1/3 a glyph width's distance from the glyph.

Glyph Clearspace

Make sure the glyph is always 61.8% of the container's width, either square or circular.

When using a circle, never include typography as part of the Evolve logo. Only use the glyph.

Fonts

Open Sans

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Roboto

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Use our logo for press & media.

Download Logo Kit